Keeping the energy of the startup. Kantrovitz Alex

Most of the companies, having decided on their advantages, are hung up on their improvement, but they forget that their eyes are turned into a past, and not into the future. Amazon and other technological giants (such as Facebook, Google and Microsoft) always work as if every day - the first: these market leaders spend their time to rethink their products, and not to infinitely improve them. Thanks to 130 interviews conducted with employees of leading IT companies, the author of this book reveals the secret to the success of technological giants in the business world, where there are no guarantees, only risk and competition. Today, companies can produce new products at a record speed - thanks to artificial intelligence and cloud computing - and those who are stuck in the past or remained in place will be crushed in a crazy race for leadership. Alex Kantrovitz is a graduate of the University of Kornel, the leading reporter BuzzFeed News in the “Technology” section.