Laws of simplicity: Design. Technologies. Business. Life. Maeda J.

In the age of complex technology, the head goes around and I want clarity and simplicity. And simplicity is essentially just common sense. Many predicted the failure of the IPOD player, the functional asceticism of which, it seemed, was poorly combined with its cost. However, skeptics miscalculated. The simplicity of control, coupled with the style of design, made an iPod a leader among digital players. Design Guru, professor at the Massachusetts Institute of Technology John Maeda formulated ten laws that help to balance the simplicity and difficulty in business, technology and design. These laws are an excellent manual to achieve maximum results with the least efforts. The book is addressed to everyone who wants to learn how to simplify their lives, not sacrificing convenience and common sense.