Lenovo path. Qiao J., Konayers I.

The book describes in detail the evolution of a small Chinese company and its transformation into a global technological giant. Lenovo ascending strategies to the leading positions in the PC industry are traced from the moment of the inception of the brand through rationalization, serious management decisions similar to the acquisition of the “American icon” of the IBM PC, before the change of business and corporate culture of the company that followed. The story of Lenovo, which has gone at the same time in the east and in the West, is inseparable from the personal stories of the authors of the book, the top - managers of the company Gina Cyao and Iolanda Konayers, representatives of two different continents - and a united family of Lenovo.

“The path of Lenovo »Will become an indispensable reading for managers and managers engaged in strategy, innovation, branding and HR.