Logistics. The art of managing supply chains. Damon Shekhter, Gordon Sander

The main idea of ​​the authors of the book lies in their confidence that the success of the field of commercial battles directly depends on how productive and effective the logistics strategy selected and effective is

Five years ago in most companies not logistics They attached great importance. But now both logistics and logists have come out, and quite deservedly, on the advance. Business leaders returned to the formula bred at the beginning of the 20th century: in order to ensure success in the market, it is not enough to create goods, you need to quickly and clearly deliver it to the buyer.

The book is intended for managers of production and trading companies, specialists By logistics, marketers, management consultants and business analysts. Thanks to the historical angle, the consideration of the subject from the perspective of military affairs, the book will also arouse interest in a broader audience.