Logo Logic. Chua P., Ilisik D.

In the book Logo Logic, Perry Chua and Dann Ilisik from Wow Branding examine how fairly the conviction that a strong brand is something more than just a successful logo. The book presents detailed studies of the world -famous branding companies, each of which shared its unique experience in creating a memorable, effective branding system.

In seven niming categories, they are accompanied by color photographs of now resilient brands; In addition, the design - concepts and options for naming are attached, which were not selected by the customer.