Madonna effect. Farmer strategies in an imitative economy. Orhen Harari

The book "Madonna's effect" will teach how to do it. If you are already holding leading market positions, you will get acquainted with the specific ways that will allow you to support - and strengthen your leadership.

The book consists of three parts. Part I (Chapter 1–4) is called "Countering the attraction of the bulk." The reader will get acquainted with the commodity hell, will receive several important lessons of success from Madonna and Willie Nelson, and also find out why his organization needs curiosity, “coolness” and obsession.

Part II (chapters 5–10) - "How to break out of the bulk." It offers six measures to protect the organization from copying and withdrawing it from the bulk. The reader will find out why and how to dominate the market; how to create the “highest motive” of the organization, a defiantly peculiar line of stylish, attractive products, regardless of which industry you work in; How to bring consumers to an incredible place, update the effectiveness of costs and supply channels and how to avoid a destructive merger and gain “coolness” due to the unification.

Part III “How to become the leader of the bulk” includes a 12-step update program, representing models and skills necessary for the leader to withdraw the organization from the bulk.

You are not an academic publication, But not a collection of simplified recipes, compiled in an intellectual vacuum. The book is based on proven theory and practice, as well as on documented observations and research of many organizations around the world.