Management and culture. Byrns U.J.

In this book, William Bairns not just sets out the basics of management with regard to the field of art and entertainment, but immerses the reader in the context of the management process and helps to understand the consequences of the actions taken - influence on institutions, partners and shareholders. As we see the example of other industries, in our increasingly interdependent world the consequences of actions are not always obvious and their effect is more than you can expect. This is true for art. The author gives clear landmarks that help to understand these intersecting, interconnected and sometimes conflicting issues, strategies and capabilities. The book is addressed to both those who are going to do art management and professionals working in this area.