Managing companies in the future. Full spectrum thinking for business development. Johansen B.

The leading world futurologist Bob Johanssen, based on the research of the Institute of the Future, shows how the new way of thinking will allow managers to see and use opportunities for business development.

Full spectrum thinking is the ability to look for patterns, going beyond stereotypes. The world is changing rapidly, and over the next 10 years, reality will change even more.

The main trends are that:

- from the economy of the product, we turn to the economy of impressions and client experience;

- more and more people will decide what they want to own, and what - only use;

- it will be increasingly difficult to share human and computer resources;

- The generation of digital natives will enter the labor market, and it is their lifestyle and value guidelines that will set the corporate policy vector.

will survive and flourish in new reality those companies whose leaders will provide space for a wide range of alternative solutions and will be adhere to the thinking of a full spectrum.

- for leaders and leaders who want to comprehend new opportunities and see the world as it really is.

- for everyone who seeks to see the possibilities another level and think in new planes.