Marketing from A to Y. 80 concepts that every manager should know. (cover) Kotler F.

This book of the world -famous specialist in the field of marketing Philip Kotler has become a desktop for millions of managers and marketing specialists. In it in a concise and understandable form, 80 concepts of effective marketing are presented, most important for the success of companies in modern conditions. This book gives the best idea of ​​both the classic marketing tools that have passed the test of time and about new innovative developments that have begun to be used only in recent years.

The book is required to read businessmen, managers of the marketing department of all levels, as well as students.