Marketing genius. FISK Peter

Today, in order to do marketing, you need to be a genius. The markets are incredibly complex, consumers are even more demanding, and the competition is intense. Marketing brings to business the consumer’s understanding and creative thinking that gives the support. However, he must combine this with analytical and commercial severity, control strategy, innovation and profitable growth. The genius of marketing lies in the ability to connect internal and external, markets and business, consumers and shareholders, creativity and analysis, promise and reality, today and tomorrow. Brilliant marketers, as well as Einstein and Picasso, use intelligence in a more creative way. They used their right and left hemispheres to take advantage of the best opportunities, stand out against the backdrop of competitors and get up at the head of the business. The penetrating, provoking and inspiring book by Peter Fisk marketing expert brings together the difficulties and opportunities facing marketing today, and shows you how to introduce marketing into your business in order to achieve outstanding results. You could also become a genius of marketing. Are you ready for this?