Marketing in public nutrition. Grigoryan E. S., Sokolova E.A., Pikanina G. T.

The textbook reveals the specifics of conducting marketing activities at catering enterprises. The complex of marketing of the catering enterprise, as well as the methods of marketing research, strategic analysis, planning and management of marketing.

, each the chapter of the textbook is accompanied by control issues, situational and test tasks that allow the most effectively to master marketing tools and apply them to use them on practice. The textbook also presents practical techniques for managing marketing, real examples and cases that contribute to the consolidation of knowledge gained and the independent development of marketing activities at catering enterprises.

meets the requirements of federal state educational standards of higher education of the latest generation and the current program preparation of bachelors in the areas of training 19.03.04 “Products and catering technology”, 38.03.02 “Management” (Marketing profile).

It can be useful and interesting to students, undergraduates, as well as teachers of marketing disciplines and practitioners.