Marketing plan: briefly, clearly, simple. Westwood J.

The famous British marketer offers step -by -step instructions for drawing up an effective marketing plan. The main milestones of the creation of this document are described in detail; It is told how to get ahead of competitors and take a niche in the market in time. Particular attention is paid to the issues of marketing audit, setting goals and budget development. An important place in the book is occupied by useful templates and practical tips that will help the reader develop the necessary planning skill. The publication will be useful to everyone who seeks to improve the quality of their work and bring the business to a new level, using many years of experience of Western countries in the field of marketing.