Marketing products in sports. Gorelikov V.A.
$74.70
In Stock
Characteristics
A country
Russia
Age
From 16 years old
Author
Gorelikov Valery Afanasevich
Number of pages
196
The year of publishing
2022
This publication contains materials about the main marketing products in sports: sponsorship, ticket programs, merchandising. Media right and transference athlete. Definitions are given, the market of these products and their main components are disclosed: product, price, channels and places of sales. The basic marketing strategies of sports organizations and marketing audiences in sports are shown.
A textbook is recommended for specialists working in the sports industry, for students and students studying the discipline "Sports Management" and "Sports Marketing" as part of the training of sports Managers for educational programs of undergraduate, magistrates and professional retraining.
| Characteristics | |
| A country | Russia |
| Age | From 16 years old |
| Author | Gorelikov Valery Afanasevich |
| Number of pages | 196 |
| The year of publishing | 2022 |
| Type of cover | Soft binding |
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