Marketing thinking. 2nd edition, processed. Repyev A.

Marketing thinking needs a client-marketer at least a musician needs a musical hearing. Without it, the marketer turns into a robot playing in the "cauldrons" toys. Marketing thinking is the soul of creative customer -orientation, because this is the thinking of "from the client."

This book will tell you how to develop such thinking and then apply it in practice, successfully working not with megagans, but megamodes! It is based on decades of the practical experience of its author in Russia and beyond. The first edition of this book was also published in the United States.

Second edition. The book is substantially rethought and revised by the author, taking into account the accumulated experience and remarks of practitioners who got acquainted with the manuscript. It has become more oriented to practice: several purely practical sections have been added; Dozens of cases illustrating the creative possibilities of marketing thinking, etc. were inserted. And the polemic topics that are mostly mostly academicians are transferred to applications.

for whom this book. It is addressed not so much to theorists as to practices. Those who in business have to solve real responsible problems every day.