Marketing. Tutorial. Ryzhikov S.N., Demidova Yu.M.

The training manual reflects the modern level of knowledge in the field of marketing organization. The features of the structure of marketing activity and the marketing complex are disclosed. The procedure for segmenting the consumer market is given. Methods of distribution and promotion of goods are set out. The system of marketing research, the stages of the life cycle of goods are considered. Particular attention is paid to the study of the competitive environment, indicators of evaluating the competitiveness of enterprises.

The content of the training manual “Marketing” corresponds to the Federal State Educational Standard of SPO.

for students of technical schools, colleges, lyceums, and students of additional education courses.