Marketing wars. New edition. Trout D.

Business is a war, and one who will correctly determine the strategy and marketing tactics for himself will be able to defeat competitors. ” Marketing wars ” - classical work on marketing, the world bestseller, over the past 30 years, has survived many reprints in many countries of the world. First published in 1986, the book became a desktop for hundreds of thousands of professionals around the world. Today it is impossible to find a marketing specialist, the head of the company or manager who would not have studied it. How to not find serious marketing work, the authors of which would not refer to the "marketing wars". The latest publication of the book is supplemented by copyright comments and cases from the practice of advertising and marketing in Russia, written in agreement with Jack Traut by Russian representatives of Trout & Partners.