Maucheiki in the case. Why do the most original minds win in business. Taylor U., Labarre P.

Let me introduce you to innovators and upstarts that come up with the future of the business today. Their non -standard ideas and revolutionary strategies can become your business - a plan for the twenty -first century - the best way to lead, compete and achieve success. In his usual sense, the business has come to a standstill. The number of representatives of the old guard and the territories occupied by them is reduced. Meanwhile, organizations from which they were once dismissed from unknown and unpredictable upstarts - or Maveriki - grow rapidly and change the situation in the market. There is an explanation for this. In the age of hyper -concentration and continuous renewal, the only way to stand out from the crowd is to represent something in the real original one. This is the lesson that companies, leaders and entrepreneurs teach us, mentioned on the pages of Maverikov in the case. They achieve high -profile victories in business because they rethink it. They came up with new interesting solutions to the eternal problems that organizations of any size and leaders in any industry are faced with: how to develop a strategy, generate new ideas, establish contacts with customers, how to achieve the best results from the best people. Who are these Mauci? Giant units of giants like IBM or Procter & Gamble or outstanding companies - innovators like HVO and Pixar. Internet banks and gold mining companies, fashionable clothes and advertising agencies, non -standard sandwich cafes and prominent programmers. Together, they create an exciting action plan that any company can use.

Their success proves that:

• The main thing is to differ.
• moral values More important than material.
• are won by those who are smarter than clients.
• everything is smarter together than each separately.
• The character is no less important than qualification. < /Li>
• Great leaders are constantly studying.

you are a young professional at the beginning of your career, or the head of the highest link, decisive issues of growth in the organization, or an entrepreneur who builds his business from scratch - “Maucheiki in business” will help you set high and ambitious goals and take more decisive actions to achieve them...