Media business. Textbook. Molodtsov I.N.

Classified modern business models, resigned in Russian media business, developed the basic compound parts of the media business strategies. The specifics of the organization of various directions and functional duties of structural units operating in this area are revealed. Based on his extensive practical experience, the author gives reasonable forecasts and specific tips regarding the media business management sphere, analyzes the problems of media measurements and legal aspects of media activity.

corresponds to the Federal State Educational Standard in the latest generation.

for master's students students in the direction of "Advertising and public relations", the orientation of the Mediabusiness program.