Merchandising. Effective management in retail trade. Sysoeva S., Krok G.

Merchandising - a system of measures held in the micromy of the store and aimed at making customers conveniently and profitably make a purchase.

The authors examine in detail the three -level system of merchandising: the appearance of the store, the organization of the internal space of the trade Hall and layout of goods on the shelves. As a specific practical material, recommendations are given for products of products, household appliances, clothing, household goods and bookstores.

The publication is addressed to merchandisers, as well as store owners and managers and employees of any level responsible for managing the assortment < /p>