Methodology. From a debut idea to business practitioners. Pakhlevanyan A.

The main idea of ​​the book in the use of the community of methodologies used in scientific and engineering practice when starting startups, the formation and evaluation of business processes.

The proposed business - models allow you to overcome the uncertainty of the first steps, optimize the trajectory of actions during synthesis and evaluating options for building a business. The practical orientation of the book, the aggregate analysis of both positive and negative examples allow you to warn against painful losses and ineffective use of resources.