Methods and algorithms of data analysis for web development and marketing. Polyakov E.

The basic methods and algorithms of data analysis for web development and marketing are considered, including decomposition methods, visualization, functional and cost analysis, economyometric method and others. Algorithms of semantic analysis of texts, ranking of semantic priorities and selection of key phrases, algorithms for evaluating consumer loyalty, including an algorithm for evaluating the tonality of texts, an algorithm for analyzing the quality of Mobile FIRST web-interface and others are given. The tasks of predicting commercial demand, analysis of consumer confidence in the brand, reducing advertising costs, as well as a comprehensive analysis of the company's activities are considered. The public tools are described, such as Yandex. Selection of words, Yandex. Metric, Exportbase, Yandex. Search, editor -in -chief, editplus, anti -plagiarism, google. Tables, MS Excel and Google Mobile Test.