Mobile revolution. Steinbok D.

You are the first comprehensive study of the rapid growth of mobile services (enriched voice, the Internet, the exchange of multimedia messages, content services, mobile television). The book is an exciting history of these products and services in the leading markets of Europe, the United States and the Asia-Pacific region. Dan Steinbok comprehensively explores the influence of mobile technologies on consumer and business markets and strategy in all industries, demonstrates how a mobile revolution causes marketing innovations to life.

This is a unique study is backed up by deep interviews with 80 leading specialists and legislators of trends, which represent the leading world mobile phone manufacturers (Ericsson, Motorola, Nokia, Qualcomm), operators (NTT Docomo, Orange, SK Telecom, Verizon Wireless, Vodafone), manufacturers of IT (IBM, Intel, Microsoft, RealnetWorks), Printed New York Times, Wall Street Journal), Media Conceles (ABC, CNN, FOX, Nickelodeon, Yahoo), Entertainment Consticlers (Sony, Time Warner, Universal, Walt Disney), Sound Recipher and Music Publishing House (BMG, BMI, EMI, IFPI, W. Arner) , network advertising companies (Carat Interactive, McCann-Ericsson, Ogilvy Interactive), as well as the most innovative mobile industry developers. The stories given in the book illustrate the successes (and in some cases of defeat) of the mass transition from the transfer of the voice to data transfer, or, as the lawmakers of the industry called this, “the transition from the business of the ears to the eyes of the eyes.”