Modern strategic analysis. 11th edition. Grant R.M.

The updated edition of one of the most famous works in the world on strategic analysis.

Robert Grant introduces readers to the concepts, basics and methods necessary for making more effective strategic decisions.

author He talks about the concept of corporate strategy, modern strategic management, deeply analyzes the nature and sources of the competitive advantage of the company, considers business strategies in the context of different areas of activity.

In the eleventh edition, special attention is paid to the role of strategic management in the world altered by pandemia Covid-19, and a wide range of relevant topics of such as corporate social responsibility, social and managerial innovations, presented, along with fully integrated business models and modern examples of business models, development of strategies in digital markets, is discussed. Additionally, environmental and ethical issues that business leaders should take into account when making strategic decisions.

The publication is addressed to students of MBA programs, graduate students, students of economic universities, as well as teachers.