Mutual loyalty. The legendary strategy of sincere attracting customers. Reicheld F., Darnell D., Berns D.

Almost 20 years ago, a consultant and sales expert Fred Reicheld forced the whole world to pay attention to the economy of loyalty. He developed a method for evaluating the client experience of Net Promoter System (NPS) and described it in his bestseller “sincere loyalty”. Since then, thousands of companies around the world have been using this strategy, including such giants as Apple, Cisco, American Express, Nike, Zappos, Philips, GE, EBAY. 3.0, and still demonstrates that the main goal of the business should be not a short-term shareholder profit, but the enrichment of the life of its customers. Why? When customers feel

sincere care and love, they return and bring friends. The loyalty of your customers is your profit! Moreover, this approach becomes a decisive factor in the struggle for talents in a new digital reality. Representatives of millennials and generation Z want to work in companies that have an inspiring goal.

This book will help you introduce the measured and applied NPS tool into the practice of your company and win customers for life!