MYTH. Creative. Agile marketing. Hacker practices for an effective business. Scott Brinker
$45.60
In Stock
Characteristics
A country
Russia
Author
Brinker Scott
Editor
Tegel Yu.
Kit
No
Number of pages
272
From the book you will learn how Agile methodology developed in the IT field is used in marketing. Agile allows marketers to respond faster to circumstances, put experiments and reduce the risk of failure, quickly responding to changes.
| Characteristics | |
| A country | Russia |
| Author | Brinker Scott |
| Editor | Tegel Yu. |
| Kit | No |
| Number of pages | 272 |
| The subject of the book | Marketing |
| The year of publishing | 2019 |
| Type of cover | Hard cover |
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