Negotiations: Full Course. 7th edition. Kennedy G.

Gavin Kennedy, one of the most respected specialists in the field of negotiations and the author of the world bestseller “You can agree on everything!”, Offers an exhaustive guide to negotiate in any situation. He critically analyzes the most popular negotiation practices, helping the reader to adopt the most effective of them.

Using his 25 -year experience of the negotiator and business, the author talks about how to prepare for the upcoming meeting, how profitable To present your point of view on how to conduct auction and how to make the negotiations of the negotiations mutually beneficial for all parties participating in it.

The book is addressed to negotiators, coaches, students and everyone who wants to master the art of effective negotiations.