Neuromarketing. How to influence the consumer subconscious. Dulli R.

According to the latest research in the human brain, 95% of all thoughts and emotions manifest themselves before we realize them. However, the efforts of marketers are mainly aimed at rational consciousness, and the huge layer of the subconscious is ignored. If you want to overtake competitors, stop selling goods only 5 percent of your customers! Thanks to the miracles of modern neuronauki, it became possible not only to explain the processes of thinking, but also to successfully influence them. When you understand how the brain of your customers works, you can get much better results with less time and effort.

In this book you will learn how to adapt neuronac and behavioral studies to marketing goals and understand the laws of decision -making buyers.