Never give up. Anti -crisis strategies of Russian entrepreneurs. Suntsova D.

strong management decisions and new business models sometimes arise during crises. Sharp social changes, destabilization of the economy, complex political situation or natural disasters either encourage the business to introduce innovations and transform or lead to bankruptcy. Daria Suntsova studied about 80,000 real stories of small and medium-sized businesses of Russia, the head of the Business School Award. In her book, 12 Russian entrepreneurs talk about how the crisis was overcome: first -hand you will learn about the difficulties that they had to face, tools and strategies that allowed them to survive and become stronger. The heroes of this book tell very different stories, but converge in one thing: this crisis is not the last. Moreover, crises are the norm, they cannot be avoided, but you can learn to use them to lead the business to success.