Never lose the client. Turn any buyer into a lifelong client in 100 days. Coleman J.

Joey Coleman teaches entrepreneurs from all over the world how to turn a one -time buyer into a lifelong client. He is sure: in order to achieve customer loyalty, you need to rely not on marketing and the ability to conclude transactions, but to focus on communication and interaction with clients within the first 100 days after sale. In all sectors, about 20 - 70% of new customers stop cooperation with the company within 100 days, because they do not receive due attention at the early stage of adaptation. Based on almost twenty years of consultations and performances, Coleman offers strategies and systems for the growth of customer loyalty. Applicable to companies from any industry and any scale (by the number of employees, in terms of income or the total number of customers), its methods increase the profit of companies by 25 - 100%. His approach to the creation of a memorable client experience requires minimal financial investments and will surely enjoy the leaders and employees of the companies.

This book is a compulsory reading for business owners, general directors and managers, as well as sales and marketing teams, customers and representatives of client services who are looking for simple methods for constant improvement of business structure, and growth in profit. and holding customers.