New behavioral economy. Thaler R.

Richard Thaler - Nobel Laureate of the Economics Prize. One of the leading modern economists, who received a reward for the theory of “controlled choice”. Professor of behavioral science and economics at the business school of Chicago University, Director of the Research Center of Decisions. Advisor to Barack Obama.

The economic theory is outdated. “Rational man” is too limited to explain our decisions and actions.

This book will tell:

- how the magical effect of "free" offers that advertisers are widely used is arranged.

- How to plan the original selection of the consumer, on which all subsequent ones will then depend.

- How to find the patterns of irrational behavior of consumers and start using them in the right way.

You will learn to predict the behavior of workers and customers, properly distribute resources and create products that will cause excitement.

“The true genius who laid the basics of the behavioral economy is also a natural storyteller with an incomparable sense of humor. All these talents are reflected in the book. ” - Daniyp Kaneman, Nobel Laureate of Economics, the author of the bestseller “Think quickly, decide slowly”

“The most important insight of the modern economy. If 6, I was lucky to get stuck in an elevator with any intellectual, I undoubtedly chose Richard Thaler 6. ” - Malcolm Gladwell, author of the bestseller “turning point”, “geniuses and outsiders”, “insight”