New norm: dressing and bodily practices in the era of pandemia. Comp. Alyabyeva L.

In 2020, the world encountered a pandemia, which mercilessly invaded all spheres of human activity. Long elbows and forced virtualization of life have become a real challenge for the global community, giving rise to new worldviews and behavioral practices.

How did the fashion industry react to new reality? How have the everyday dressing habits of each of us changed? How did the pandemic affect etiquette? What new aspects of bodily were manifested in a situation of restriction of freedom? And how was the usual medical mask transformed into an element of culture? The authors of articles included in this collection are not limited to the analysis of modern sartorial trends. They make historical excursions into the past and predict the future, describe the personal experience of Lokdown’s experience and record certain trends in the nascent “new norm”.

This book is a fascinating journey to the modern world, in which mobility, variability and unpredictability come to the fore.