Next level. Strategic management of the new era. Kolyada A.

In the 20th century, managers used such widely known tools as Pestel, five Porter forces, SWOT, BCG, McKinsey matrices, etc. The author of the book “Next level. Strategic management of the new era. Advanced methods and tools of business strategies for the growth of your business ”Andrei Aleksandrovich Kolyada, rector of the Russian business school EMAS, claims that in the walls of his institution it was possible to develop a methodology that far exceeds all these outdated tools.

not Expecting the secrets of the new methodology here, we will only say that the book contains real cases and examples of calculations that will help master the forecasting and analysis of markets, the compilation of scenarios for the development of events at the external and internal level, as well as modeling. Examples are selected so that they are easy to attach to business in any field. On this topic, the author stops especially, speaking about how the agenda of a particular market can be generalized and analyzed from a more global point of view.

is especially interesting that the author is ready to share his methodology with university teachers for free and even without consistent with him (however, teachers of business schools need to nevertheless coordinate the use of a methodology with the author). It is clear that private individuals can freely apply the technique for the benefit of their own business. It seems that the book is “The next level. Strategic management of the new era. Advanced methods and tools of business strategy for the growth of your business ”represents a kind of challenge to the traditional science of management-who will win?!

for managers and consultants, for business owners, for students of economic specialties, for everyone, for everyone, Who is interested in management.