Neyming: Art to call: a training manual. 2nd edition

In Russia, there is not a single book on Russian models of neimining at the moment, and meanwhile, Neyming is one of the key areas of public administration, business, advertising, language policy and even geopolitics. Speaking briefly, Neyming is a practical discipline that studies mechanisms and gives practical recommendations on how to “call”. In other words, this is the science of “naming” (naming, nomination), or on pre -intelligence. In essence, the entire space of the economy, politics, marketing/advertising and culture is the naming space.

The authors of the book set themselves the task of formulating the basic principles of Russian naming, firstly, given all the richest experience of multicultural naming and, secondly, relying on the specifics of the Russian language, linguistics and philology of the school of Moscow State University. M.V. Lomonosov, as well as Russian mentality, including the features of the thinking of numerous peoples inhabiting Russia.

The manual is intended for marketers, managers, specialists in the field of advertising, and will also be useful to students who are studying in these areas of training.