Online. Vyuters B., Gerun J.

How to turn visitors to the site into buyers, and random Internet surifers into registered users? The competent use of behavioral psychology significantly increases the effectiveness of the site, application or online campaign. Psychologist and web designer Zhoris Grohen and Guru's beliefs Bas Wüters explain in detail which techniques work and which are not and why. The book contains concrete and easily applicable recommendations that are based on forty-year practical experience with the online audience and knowledge of the most famous modern bichevorist scientists, such as VOGG, Chaldini and Caneman. This is the most complete practical guide to design the path of online clients to the goal you have set, backed up by many real examples and illustrations of what needs to be done and what should not be done. The book deserved the following awards: PIM Prize “Book of the Year in the Marketing category” (2020), nomination for “Book of the Year in the Management category” (2021). The jury members of this prestigious Dutch marketing award wrote in their report: “This book stands out from the rest of what proposes the practical application of proven theories from behavioral psychology in the field of digital marketing. This is not just the best book of the year, it is obliged to read any marketer who is seriously related to his business. ”