Only paranoid survive. How to use the crisis periods that any company is faced with. Groove E.

The success of any company depends on the ability of its managers to act correctly in crisis situations. The author of the book “survive only paranoid” Andrew Groove headed Intel at the most difficult moments of its history, when the issue of the existence of the company was resolved. The history of overcoming the crisis described in the book caused at the beginning of the appearance of Japanese competitors' memory modules on the market, and later a mistake in the Pentium processor became a textbook and is used in business schools as an example of effective actions.

This book is more than more than than Intel story. Andrew Groma, who made a unique career in the high technology industry, managed to summarize the experience of not only Intel, but also companies such as IBM, Compaq, At & T, etc., creating a kind of business management textbook in crisis situations. He introduces the concept of “strategically turning point” - that is, a situation in which the usual alignment of power in the industry is completely changing. The author tells how to recognize such moments on the first minor changes in the business environment and what should be done in order to withdraw your company from the crisis. His recommendations are not the advice of a theoretic professor: they are all extremely practical and checked in real business.

5th edition.