Optimal business model: four risk management tools. 4th edition. Girotra K., Netesin S.

The book offers entrepreneurs and managers-both beginner and experienced-an innovative approach to the construction of business models, called 4W authors. We are talking about making changes to when, why, and what decisions are made in business models, as well as the influence on those who accept them.

outwardly insignificant modifications of business models allow you to get huge competitive advantages. The 4W method applies to both large and small businesses. In particular, the authors consider an example of the implementation of 4W in Sberbank of the Russian Federation, after which the clumsy Soviet bank of the old formation was able to surpass some of the best financial organizations in the world. The method also works in sectors such as the service sector and production of consumer goods, where other types of innovations often do not give a result. At the same time, obtaining significant benefits does not require a new revolutionary technology or the creation of completely new markets.