Organization of booking and sales of hotel products. Tutorial. Ed. Pasko O.V.

The theoretical base is given, which forms the basis for the organization of sales of a hotel product: competitive and assortment strategies, pricing methods, reservation and sales in hotel business, traditional and innovative hotel promotion tools. Contains a practical guide to direct sales technique, factors for a successful presentation of hotel services, drawing up a commercial offer and psychological typology of customers. Each section is accompanied by relevant statistics, examples and cases from the practice of conducting a hotel business, practical tasks, tests and questions. The latest generation corresponds to the Federal State Educational Standard.

For students of secondary vocational education studying in the specialty "Hotel Service".