Partisan sales. How to take a client from competitors. Turgunov M.

Where to get customers? There are two ways: lure them from competitors or grow new ones. The second option is very long, expensive and risky. The first remains - to start a war for customers. And in this war, partisan sales methods bring the greatest profit the fastest.

, in the context of a rigid competition, the seller needs to constantly master new methods of work - and the more unusual they will be, the more they arrive.

Features:

The author shares his own methodology of low -budget sales increase.

Having read this book, you will learn how to conduct competitive intelligence, go to persons who make decisions and negotiate, correctly yourself to position it, and also improve your seller’s skills that each of the clients lured from a competitor will lead a few more to you.

The book is priceless for each sales manager who does not live in illusions and does not wait until the clients themselves They will come to him.