Patrick syndrome. How to create a personal brand, remaining true to yourself, Kobina N.

Do you know that the principles of natural selection were the first to formulate not at all Charles Darwin? This was done by no famous Patrick Matthew. Alas, the latter lacked weight in scientific circles to authoritatively present its work. Therefore, another scientist went down in history.

In order not to be in the situation of Patrick Matthew, you need to develop a personal brand. Nadezhda Kobina and Elena Starostina are aware that not every strong expert has a soul for public performances or round -the -clock records of Storis. The authors identified 21 internal barriers and, with their account, developed a unique system of personal brand building.

It will be suitable for every person who has embarked on the path of publicity.