Pharmaceutical marketing. Textbook. Ed. Narkevich I.A., Nonfty O.D.

The textbook comprehensively and systematizedly sets out the issues of classical marketing, taking into account the features of the sphere of circulation of drugs. Particular attention is paid to the regulatory aspects of marketing activities in the context of the state and development of the pharmaceutical market. The study of the materials of the book will allow not only to acquire and expand theoretical knowledge in the field of pharmaceutical marketing, but also to use content for practical activities.

The publication is intended for students of medical and pharmaceutical universities, and can also be useful to residents, graduate students, managers and managers and can be useful. Practical health specialists.