Piara me, if you can. PR instructions written by a journalist

PR books usually write PR. The problem is that almost none of them was on the other side of the barricades - did not work in a journal or on television, did not shoot popular video blogs and did not conduct corporate accounts in social networks. Because of this, conflicts constantly arise between journalists and PRARS. Skorenko, having worked in journalism for 10 years, decided to write a textbook on PR and talk about what mistakes PR managers make when working with a press and bloggers. And vice versa, when journalists are wrong in relation to the PR service.