Positioning: Battle for minds. New edition. Trout D.

Positioning concept is one of the most popular marketing theories today. The book “Positioning: Battle for the Ums”, telling about it and first published in 1980, shocked the business world and forever changed the marketing rules, at the same time becoming a world bestseller in many countries of the world and a table book for marketing specialists, as well as for managers companies who want to be winners in competition. The latest publication of the book is supplemented by copyright comments that analyze phenomenal successes and grandiose marketing failures of the last three decades, as well as cases from advertising and marketing practice in Russia, written in agreement with Jack Traut by Russian representatives of Trout & Partners.