PR texts. How to hook the reader. Aslanov T.

PR communications is a key way to create the image of the company and management. If you understand how the press release differs from the police protocol and why it is worth abandoning yellow teaser headers, if you want PR texts to always give exactly the effect that you need, this book is for you. It will help to look at the usual PR tools from a new angle, make your texts better and most responding to the set goals. The heads of the press services and PR departments will receive a unique tool for training and control of personnel.

The book is suitable for the head and employees of the press service, PR departments and PR departments; press secretaries and public relations specialists; employees of PR agencies and freelancers engaged in customer promotion; beginners in the profession and those who are just preparing to devote themselves to a career in the field of PR.