Practical email marketing: We increase sales with mailings. Efimov A.B.

The book is devoted to practical issues of promoting goods and services by organizing mailing in e -mail. The basics of email marketing are set out: collecting the subscriber base, its separation into segments convenient for work, preparation and sending emails, measurement of results, testing and automation. The issues of choosing a service for mailings, deliveries of letters, email marketing strategies are considered, a set of workers tactics is given. The materials are supplemented by interviews with industry experts, which help more fully and comprehensively disclose the topic of email marketing, relate to relevant trends and are divided by valuable practical experience.

The application contains a ready-made email marketing plan, a list of necessary knowledge and skills for Modern email marketer, as well as a list of references to useful tools for email marketing. The electronic archive on the website of the publishing house contains additional illustrative material for the chapters of the book.