Practical ways to improve marketing to grow your business. Hunter G., Jeff Saperestein

This is an indispensable book for any marketer, manager and business strateg. Here, the legendary marketing innovator Hunter Gastings talks about how, using marketing, you can achieve a systematic increase in the profitability of your business, how to form a brand value and increase the share value of the company. On the example of marketing innovations, you will receive a new understanding of customer needs, rethink the entire marketing organization, from processes and technologies to performance indicators, and also learn to create a new culture of marketing responsibility and stimulate organizational changes.

Discover the ways of integrating marketing and knowledge in all areas of your company. Learn to use technologies to identify revolutionary opportunities and create popular innovations. Learn faster, act faster and extract the maximum value of all marketing investments.