Pre-Belief. How to get the consent of the opponent before the negotiations. Chaldini Robert

If there is a book in the world that can cause an extraordinary jerk in your career and business, you hold it in your hands. The author of Pre-Belief, Robert Chaldini, the most cited in the world, a social psychologist, for many years, like a secret agent, was introduced into the sales departments of large corporations. He watched the best of the best, until he came to an unexpected conclusion. The negotiation geniuses intuitively use techniques that allow you to achieve the desired result, even before the start of the conviction process. Just imagine, you get the consent of the leader to increase your salary, barely entering him in the office. Or you are enlisted by the support of a partner in a risky project, not even starting to persuade him. Or get ready from the client to pay the highest possible price, just proceeding to negotiations. This is not a joke or a marketing trick. This is a revolutionary technique developed by a brilliant scientist and no less brilliant.