Predictable irrationality: hidden forces that determine our decisions. Arieli D.

Do you know why a tablet for 300 rubles helps better than 10? And why do we more willingly help a neighbor for free than for money? Or why do we sometimes uncontrollably buy things that we really do not need? Dan Arieli answers these and many other questions related to our economic behavior. He demonstrates on the example of scientific experiments that our decisions are often predictably irrational, we act according to the same non -obvious scenarios. The author exposes the games in which our brain plays, helps to understand and revise the stereotypes of decisions and actions that determine our personal and business life. Understanding your own imperiality gives a lot of practical advantages you can verify this yourself by reading this exciting book!