Price management. Strategy, analysis, solution and implementation. Simon G., Fassnny M.

The world's largest experts in the field of pricing managed to find a middle ground between the severity of the classical theory and the wealth of practical experience. As a result, this book was born - work covering all aspects of price management. Here, quantitative and qualitative methods of pricing and the most innovative developments in his theory and practice are presented.

German Simon and Martin Fassnna went beyond the traditional concepts of “price theory” and “price policy” and proposed a new term - “price management”, symbolizing the holistic approach to the price strategy and its practical embodiment.

The authors of the book also remind us that in ancient Rome the same word was used to indicate both prices and values ​​- Pretium. This fundamental concept determines the success of the price management, where the seller and buyer act at the same time.

Simon and Fassnnah give numerous examples from their own rich experience in research, counseling and teaching in different countries and consistently reveal to the reader the process of price management, consisting of four stages: strategy, analysis, decision-making and implementation. The authors take into account the features of various sectors of economic activity, including the production of consumer goods and industrial products, the service sector and trade. In addition, the impact on the pricing of technological innovations, including the Internet, of new sensory and measuring developments, which determined the appearance of such price models as fixed rates, freimium, “pay for use” and “pay as much as you want”, is considered.

Other relevant topics are also affected: new price metrics, BIG Date, bilateral prices, negative prices and shering economics, as well as fundamentally new payment systems, such as bitcoin.

In front of you is a real encyclopedia for leaders who are aware that the price is not just a means for making short -term profit, but a tool that provides a steady increase in the company's share value in the long term. This book should become a desktop for researchers, teachers and students of economic specialties.