Price negotiations. How to buy cheap, and sell it expensive. Tkachenko D.

If you are a professional seller or engage in purchases, then certainly evaluate the “negotiations on the price”. And if you have rented out an apartment, sell unnecessary things on the Internet or buy a car from the previous owner, you just need this book.

Dmitry Tkachenko, author of the bestseller of Shipy Schemes and one of the best business trainers And consultants according to the version of the magazine "Human Resources", worked on it for more than five years. He analyzes the techniques, rules, algorithms and errors in the conduct of price negotiations with live examples. The book was written from two positions: the first part of it is devoted to how the seller is minimized by discounts and concessions; The second, on the contrary, contains tips for those buyers who want to get the maximum and pay as little as possible. You will learn the rules of argumentation, understand how to establish a starting price and where to start a conversation about discounts, learn to counteract the manipulations and make concessions, maintaining the profitability of the transaction, you will become a competent buyer or a successful seller.

for sellers, buyers, managers for sales, professional purchasers and managers.