Profit or growth? Why you do not need to make a choice. Chakravarti score, Peter Larang

The company's value is growing when it makes a profit when it grows, or when it can maintain both of these trends. However, companies are becoming increasingly difficult to ensure growth or profitability, not to mention the fact that both of these problems simultaneously solve. Victory on one front is often carried out at the expense of the second. The study conducted by the authors of the book shows that in fact, only one of the four companies around the world was able to demonstrate sustainable profitable growth for five consistent years. However, you can successfully solve these two problems at the same time. In essence, companies that manage to provide both sustainable growth and profitability achieve much better results than companies that support profitability (due to growth) or pay attention to growth (due to profitability). The simultaneous concentration on growth and profitability allows you to create the correct impulse that allows you to support both for a long time.

This book answers two important questions:

Why profitable growth often turns out to be elusive?

What can (and should) do the managers in order to ensure profitable growth?

in their book "Profit or Growth" based on the study of 6,000 large world companies conducted For 14 years, Chakravarti and Laurents describe the skills that you will need to ensure the profitable growth of your business. They also turn to another important dilemma - the preservation of the balance between the short and long -term business needs. Taking advantage of the strategies described in the book, you can go along the right path of updating your business using sustainable and profitable growth.